FILMS

 

LFW Designer Showcase

Portico Rooms

SOMERSET HOUSE, LONDON

With Bloody Gray

Working with Fashion PR House Bloody Gray, we pulled together a collective designer show for London Fashion Week that was cutting edge and innovative. Through inspired and resourceful sponsorship and interactive audience engagement, the show was at maximum capacity with the queue full of top media press and fashion buyers leading down the corridor.
Dr Dre Beats sponsored silent fashion films and a model installation protest shocked guests in the final room as a surprise performance. Models stood as mannequins in the main room and designers were fully engaged and ready to talk passionately about their research, motivations and final collection masterpieces.

 

Haizhen Wang SS13
London Fashion Week
Catwalk Show

Courtyard

SOMERSET HOUSE, LONDON

With Bloody Gray

"I remember feeling excited, thrilled, extremely tired but elated, running on adrenaline, that the day had finally come…I was part of a great team collaboration at Bloody Gray and everything we had worked so hard towards was coming together to showcase an extremely talented designer and considered collection in the key eyes of the fashion media.“

AMT saw the debut of Haizhen Wang’s first On Schedule Show since he was presented with the Fashion Fringe Award; the anticipation was real and the show was a highlight of London Fashion Week. Through key collaborations, considered model casting, extensive front of house and back stage planning and press interviews, the fashion show was a real success. The media had a camera flashing frenzy when the models took to the runway and the buzz backstage before, during and after was highly contagious, coordinated down to the bootstep! Bloggers were treated to unique VIP privileges in the lead up to the show and vital press interviews were arranged in advance for Haizhen post show in a nearby secret location.